News > Changyu hands with Samaranch Foundation to support Chinese sports development

Changyu hands with Samaranch Foundation to support Chinese sports development


As a follow up activity after Changyu’s successful acquisition to Marques del Atrio during this September 2015, Samaranch Foundation has cooperated with Changyu to organize the Launching Ceremony for new series of “Marques del Atrio” Wines in Chinese market in Beijing Chateau Changyu AFIP Global on 25th November 2015.


Mr. Samaranch Jr. brings greetings from the Spanish Royal Family

During the ceremony, the Founder of Samaranch Foundation Mr. Juan Antonio Samaranch Jr. has brought the special greetings from the Spanish Royal Family. Meanwhile, Mr. Samaranch has also personally provided 2 jerseys of the 2 world famous football stars with their signatures from Messi and Cristiano Ronaldo, for his special congratulations!


Signed jerseys from Messi & C. Ronaldo

It’s reported that Changyu has issued total 53 products for the series of “Marques del Atrio” Wines by this time, and will start selling through its distribution channels in Chinese market. In addition, Changyu is planning to build it to be Top 1 Spanish Wine Brand in China!

In addition, in order to express Changyu’s enthusiasm to support the Chinese sports development, Changyu has announced to hand with Samaranch Foundation and will provide supports to the “CFA Team China – Football for All” public welfare project ! From now on, by every bottle of “Marques del Atrio” wines which Changyu has sold on JD Platform, Changyu will donate 1 RMB to Samaranch Foundation, as the Special Sports Development Fund to support the project.

Mr. Samaranch Jr. receives donation from Changyu

Mr. Samaranch expressed his thanks for Changyu’s donation to Samaranch Foundation, and promised that all donations will be used to strength the related cooperation & communications between China & Spain! Meanwhile, he hopes the cooperation between both parties will continue promoting the wine culture communications between China & Spain!



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